Do Your Users Have Shopping Cart Abandonment Issues?

Shopping comparison and coupon sites have made it easier than ever to find a good price. If you're like most people, you'll ditch your shopping basket in the midst of the digital aisle the moment you see a better offer on the item you wanted to buy. The infographic below illustrates in greater detail why specific issues are driving your consumers to depart your site — and how much it could cost you.

Long checkout processes, the inability to see final costs before checkout, and slower-than-expected delivery all irritate customers. According to our research, a big reason driving cart abandonment rates is a lack of confidence.

How does Shopping Cart Abandonment affect your Business?

The issue with abandoned shopping carts is that they can prevent real shoppers from purchasing things. Bots fill carts with products, causing inventory to be removed from other users. Some firms treat all inventory as solid, regardless of whether it is in the cart or not. Others impose a time limit on how long a product can be kept in the shopping basket. 

This can have a direct impact on sales in either direction. The number of individuals signed onto your website filling carts can cause your website to lag when bots are stuffing carts full of things. Other visitors that visit the page may have a poor user experience as a result of this.

Even if it's obvious that more than 75% of your users are leaving your site to look for coupons or compare prices, you may still get them back. Here's how to do it.

Provide a promo code on your website 

Fill it in for customers once they add an item to their cart, saving them the time of looking for it. Once they've added the item to their cart, remind them of how much money they've saved today compared to the standard retail price. 

Your return/refund policy should not be hidden

Make it crystal obvious to customers how they can return an item for a replacement or refund, as well as an estimate of how long it will take. After-sales service plays a big role in a shopper's decision to return to your site after they've made a purchase.

Include real-time data 

The ability to incorporate real-time inventory information can help customers abandon their carts – especially if an in-demand item is soon running out of stock. If you're running low on supplies, follow Amazon.com's lead and inform them that more is on the way. Even better, tell them when you expect to receive more of the merchandise, if at all.

Use Social Proof and Competitive Shopping 

Everyone loves a good deal, but it's even better when you can back it up with social proof. There must be something special about this if 59 people would recommend it to a friend! You can even incorporate a little competitive shopping into this strategy by informing your customers how many other people are purchasing online right now. Nobody wants to let a good offer pass them by, and as a marketer, you can take advantage of this "fear of missing out."

Conclusion 

You are not alone if shopping cart abandonment is one of your major issues. Don't believe there's nothing you can do about it. You may help browsers become clients by employing clever methods. There are numerous approaches to dealing with this problem. Whatever path you decide to take, Cart box abandoned cart recovery plugin can assist you. You can try out the Free abandoned cart demo.

According to research undertaken by a renowned firm, 70% of customers who abandon their shopping baskets do so because they have decided not to buy. As a result, 70% of your website visitors are unlikely to complete a purchase. However, it also means that roughly 30% of visitors got sidetracked during a purchase and didn't finish the transaction on your website.

Cartbox WooCommerce cart Abandoned recovery plugin will send a WhatsApp message to these users reminding them to return to your store and complete the order payment. This plugin can significantly increase your revenue and assist you in converting those clients who were on the point of making a purchase but were diverted due to factors such as a lost payment card, a downed internet connection, or a knock at the door.