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  What is WhatsApp Marketing? WhatsApp Marketing refers to the use of the popular messaging app, WhatsApp, as a marketing tool for businesses. With over 2 billion active users, WhatsApp presents a huge opportunity for businesses to reach and engage with their customers in a more direct and personal way. Rise of WhatsApp Marketing There are a number of reasons why WhatsApp marketing has become so popular. The success of the app has changed how people prefer to engage with businesses, to start. Customers are now more inclined to send a WhatsApp message to a business for help, questions, or criticism rather than calling or emailing. In addition, WhatsApp's end-to-end encryption and privacy features give consumers a private and secure messaging experience, which promotes customer loyalty and trust between businesses and their clients. The ease with which businesses can now design and manage their WhatsApp marketing campaigns thanks to the WhatsApp Business API and third-party marketi